Powering a New Generation of Innovation

NVIDIA is one of NVIDIA’s most important advances in computer graphics, ushering in a new generation of applications that simulate the physical world at unprecedented speeds. Enhanced with the latest enhancements in AI, ray tracing, and simulation, RTX technology enables incredible 3D designs, photorealistic simulations, and stunning visual effects—faster than ever.

Core Technologies

Ray Tracing

RTX technology realizes the dream of real-time cinematic-quality rendering through optimized ray-tracing APIs such as NVIDIA OptiX, Microsoft DXR, and Vulkan. The ability to render photorealistic objects and environments in real time with perfectly accurate shadows, reflections, and refractions now makes it possible for artists and designers to create amazing content faster than ever before.

Rasterization

RTX technology features advances in programmable shading such as variable-rate shading, texture-space shading, and multi-view rendering. These enable the creation of richer visuals with more fluid interactivity with large models and scenes, and improved VR experiences.

Artificial Intelligence

NVIDIA RTX technology brings the power of AI to visual computing, enabling developers to create AI-augmented applications that bring unprecedented workflow acceleration to end users. This dramatically accelerates creativity for artists and designers by freeing up time and resources through intelligent manipulation of images, automation of repetitive tasks, and optimization of compute-intensive processes.

Simulation

Lifelike visuals are the result of not only how something looks, but also of how it behaves. With the power of CUDA® cores and APIs such as NVIDIA PhysX®, Flow, FleX, and CUDA, the RTX platform enables accurate modelling of the behavior of real-world objects in everything from games to virtual environments and special effects.

GPU Architectures

NVIDIA Ada Lovelace

The NVIDIA Ada Lovelace GPU architecture expands the RTX platform with the third generation of RTX GPUs, enabling professionals to take their abilities to the next level. Ada ushers in the era of neural graphics, driving the next generation of AI-powered visualization. Featuring the latest-generation RT Cores, Tensor Cores, and CUDA cores for incredible real-time rendering, AI, graphics, and compute performance, Ada powers the world's most advanced graphics solutions.

NVIDIA Ampere

The NVIDIA Ampere architecture, launched in 2020, expanded the NVIDIA RTX platform with the second generation of RTX GPUs, bringing exceptional performance and breakthrough innovations to millions of professionals. Featuring the latest-generation RT Cores, Tensor Cores, and CUDA cores for unprecedented graphics, rendering, and AI performance, NVIDIA Ampere powers the world's most advanced graphics solutions to date.

NVIDIA Turing

Unveiled in 2018, the NVIDIA Turing architecture revolutionized professional visual computing forever with the biggest architectural leap forward since the invention of the NVIDIA CUDA GPU in 2006. Armed with Tensor Cores for AI inference and first-generation RT Cores for real-time ray tracing, Turing defied design limitations by opening a new era of creative possibilities.

Developer Integration

NVIDIA RTX technology empowers developers to redefine what’s possible in computer graphics, video, and imaging. Accelerate application development by leveraging the powerful new ray tracing, deep learning, and rasterization capabilities through industry-leading software Platforms, SDKs and APIs.

Revolutionize Your Workflow with NVIDIA Omniverse

NVIDIA Omniverse is an open platform for virtual collaboration and real-time physically accurate simulation. Creators, designers, and engineers can accelerate their workflows with one-click interoperability between leading software tools in a shared virtual world. Running on NVIDIA RTX, breathtaking, high-fidelity models can be instantly shared to any device.